Lately, I think many people in the green beauty community have been feeling overwhelmed by new products and a pressure to keep up with unrealistic instagram skincare routines that feature a new product every week, claiming it to be the “next best thing” as more brands hop on the healthy living and wellness trend. While I, myself, am also susceptible to falling for the latest skincare trends and social media hype, I’ve been on a journey to curate a more balanced, minimalistic skincare routine that revolves around the Beauty Heroes motto: “Use Less. Love More.” In addition, I think with climate change being in the forefront of recent current events, it’s important to put things into perspective and try to be more conscious about our consumer habits by not only consuming less overall but also by supporting brands that value sustainability, cruelty-free practices, and leaving the world a better place than they found it.
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